Client: FlexiJoints (Merck)
Creative team: Pushkaraj Shirke, Pankaj Kharode, Madhavi Prabhu and Burzin Mehta.
These posters started off as ideas while teaching my cousins about joints and levers with examples of common machinery. The treatment that my art partner, Pankaj Kharode and art head - Madhavi Prabhu brought to the idea, was absoultely brilliant.
Copywise, what initially began as a verbose paragraph was reduced to just one powerful sentence thanks to my creative director, teacher and boss - Burzin Mehta.
These pieces went on to win THE GLOBAL AWARD of the New York Advertising Festivals...
AND the RX Awards - Silver.