GOLDS GYM CALENDAR AND CAMPAIGN: Photography by Pushkaraj S Shirke

Campaign and Calendar for Golds Gym India
Photography: Pushkaraj S Shirke
Agency: Mack and Mark

Model: Rini Das
MUA: Sachin Ghankutkar

CYBEX FITNESS: Photography by Pushkaraj S Shirke

Cybex International, Inc. India, Ad Campaign Photography
Photography: Pushkaraj S Shirke
Models: 5X Mr.Punjab Puneet Sandhu Puneet Sandhu and Sharma Ketika Ketika Sharma
Location: Transfrom Fitness, Delhi
Assistant: Navjeet Inder Singh Sidhu

This is what it looks like when the country's leading fitness photographer shoots an advertising campaign for one of the best brands in the industry and two of the most camera friendly and jovial models you can ask for. 


Corporate Portrait Photography: The Strongest Woman in the Business of Fitness

I love doing portraits. Shot a Corporate portrait of K11 CEO - Kalyani Capadia, the strongest woman in the business of fitness.
Here's one of the images from the shoot - absolutely unedited. Sheer Presence Captured. More important than the suit and the beauty, i wanted the fist with the veined hands to show above the bejewelled watch - it shows that she is a woman who is as strong by body as she is by will and business intellect.

A strong woman who trains in powerlifting and is an avid strength training advocate, while also running the largest academy of fitness sciences in the country - The K11 Fitness Academy & Gym and influencing the business of fitness all over the country. I guess this picture captured that. Making it one of my fav portraits of all time.

- Pushkaraj S Shirke



Incase you use these images for personal/commercial purposes, make sure you take prior permission and provide due credits.
ULTRA HIGH RESOLUTION images of this shoot are available for purchase.

Fitness Photography 101: Seminar at BodyPower India 2015

I recently conducted a seminar on fitness posing, prepping and photography for all the contestants of BodyPower India's NEULIFE FIT FACTOR. It was a pleasure to be able to guide ,any people of all the pros and cons of the fast booming industry that they have chosen to represent. Nothing brings me more joy than to be able to help out people who genuinely could do with a few pointers that would help them go the distance - especially when they are working themselves off for it.

Fitness modelling and photography is nothing like glamour modelling and photography to begin with. So even when experienced models and photographers try to make the switch, they often fail - and miserably so. Though many of the rules remain the same in both fields, there are key points that are distinctly diverse - such as lighting, posing, what to highlight,how much photoshopping is ethical and more.

Below are a few practice shots, unmorphed btw, that we took while the practice posing and shooting demo. I'm sure the insights provided to the contestants, many of whom are first time models and fitness spokesperson aspirants, would make a world of a difference to their performance and confidence - at the finals, in the show and in the times they have ahead in this amazing field.

Your Fitness Club: #LIVEFIT - Gym Advertising Campaign

Brand: Your Fitness Club
Advert title(s): #LIVEFIT
Advertising Agency: Pushkaraj S Shirke, Mumbai, India

Creative Director, Copywriter and Photographer: Pushkaraj S Shirke
Art Director: Pushkaraj S Shirke
Pushkaraj S Shirke
Design: Surabhi Cholkar

Published: October 2014

Everyone who comes to Your Fitness Club is not an athlete or a professional bodybuilder - most of them are people like you and me, simple people with common lives, who want something more out of life - which makes it their reason to come to the gym and put in that effort to #LIVEFIT so that they can pursue their passion and live the life they want.

A One Take Music Video Ad Film for RedBus

The best way to know if something is amazing, is to see it and wish you could have made it. And funnily, that's hopw my new ad film made me feel when i saw it - only to be over joyed by the fact that 'HEY! I made this!'. And if ever there was an example of great team work on a film, this film would be it. 
So this is for my team:

Fabulous job on shoot day everyone. 
Thanks Shreyas, for proving me right that choosing real 'actors' over 'stars' is the first key to a great performance film! you were chosen for this film and you delivered a performance i could have only wished for! a one take perfection within 7 rolling takes is an incredible feat and you achieved it! 

Pupa brothers- Ajay and Vipin, sexy show! The entire art and props crew rocked the shit out of the shoot - the coordination an energy of the entire crew was freakkin amazing - Bohot Mazza aaaya bhaaai!  We finally ended up shooting what we had first visualised we wanted to do - and that was amazing. 

Rubais, thanks for going beyond just the fab light and camera work and driving the production towards getting exactly what we had wanted the film to be in the first place - and needless to say, fab work with the light choreography and thanks for bringing in Kapil onto the team for the crazy hard camera work. 

Snow, fab work with the costumes that stood out so well yet blended In so perfectly. 

Chirantan, without the foot tapping music to set the pace for all of us from day 1, wouldn't have been possible - so thanks a ton. 

Producer bhai log - Raviraj, Darshan, Sodhiji and Kireet, thank you for pulling all the strings needed to make this vision come to life like it did yesterday - I know it's difficult to adjust with the monies, but as you can see from yesterday's shoot, it was all worth it.  

Shrey, thanks for ensuring I don't lose my voice on set and being my hands and voice beyond the monitor. 

All in all, thank you all for this fucking fantabulous film and if ever  there was an example of great teamwork in one film, this one was it. Loved it totally! Hope to make way more greatness on film with this awesome team we have in the days to come! 

And last but not the least, thank you Aman and Prakash and the RedBus team, yes, the clients - for having put faith in the imagination of a writer-director who isn't backed by an agency, looks and talks like a teenager, roams around in a torn denims and tees, and sounds hyper excited like he's on drugs all the time. Thank you for believing this was possible when he narrated it and from that point on, it was our greatest pleasure to have made it come true! 

Watch the One take Ad film for executed by Climb Media from script to screen:
Rap sung and performed by SHREYAS TALPADE. 
Written and Directed by Pushkaraj S Shirke.

Client: – Prakash Sangam / Pallavi Chopra
Creative Director: Pushkaraj S Shirke

Production House: Climb Media
Producer: Kireet Khurana
Script & Direction: Pushkaraj S Shirke
Exec. Producer: Darshan Gokani
D.O.P: Rubais
Steadicam: Kapil Verma
Art Director: Ajay/Vipin (Pupa Set)
Music: Chirantan Bhatt
Associate Exec. Producer: Renuka Khekade
Line Producer: Gurmeet Sodhi (Shoot Essentials)
Costume Designer: Snower Sania
First Assistant Director: Shrey Oberoi
Second Assistant Director: Hamza Rahim
Make Up: Satish Kadam
Pre-Production & Design: Prashant Shikare / Raviraj Kumbhar
CG: Arvind Shirke

A one-take film is one of the greatest challenges in the craft of film-making - and the new redbus adfilm was one such amazing feat! 
Check out the 'making-of' of the film and what it took to choreograph a theatrical style music video with one artist, 4 co-stars and a 30 man art crew.

-Pushkaraj S Shirke

Neulife Athlete Intro: Yashmeen Manak

Yashmeen Manak, India's first TNL-Cellucor athlete is Certified Personal Trainer, Aerobics Instructor, Kettlebell Teacher and Winner of Gladrags Mrs India 2005 “Best Body” Award. With 16years of handson exerience in fitness and sports nutrition, Yashmeen has now joined TeamNeulife and continues to be an inspiration for everybody looking to be fit.

This film chronicles her inspirational transformation and journey from fat, to fit to fabulous: 

Writer, Director, DOP: Pushkaraj S Shirke
Editor: Rohon Nag

Ballistic Kettlebells - Fitness Photoshoot

Abhinav Malhotra
Founder of Ballistic Kettlebell Fitness Academy
India's first international kettlebell sport athlete
K11 Trained in personal training, training for special populations and sports nutrition, internationally schooled in kettlebell sport in Russia and USA and a certified Crossfit L1 coach, Abhinav is a personal training expert and guide par excellence.

Had the opportunity to shoot for his branding and marketing exercises and for his manual on kettlebell training. Accomplished the task with a single shoot shit in a 3 light studio to give the hardcore, battle look that makes the founder of India's first kettlebell coaching academy look his best.