Client: Oral CDx (Oral cancer detection tool)
Creative team: Burzin Mehta, Pushkaraj Shirke, pankaj Kharode, Mamta Jadhav, Madhavi Prabhu.
This one would actually need a long discussion to explain how it all came about. But to cut a long story short we simplified a grave task such as detecting oral cancer to one so small as SPOTTING A SPOT.
What were the results? We literally saved approximately 300 lives in the very first month of this launch.
Not surprisingly, the campaign won the RX Award of Excellence.