Wine Society of India - Feel your Wines

Q. How do you explain to a casual wine drinker the finer aspects of wine? How do you take the sesual experience of wines to a reader?
A. With a direct mailer studded with wine glass patches of treated paper that feel and smell just like the wine - fruity n soft, woody and nutty, clear and sparkling and so on.



Client: Wine Society of India
Creative team: Pushkaraj Shirke, Pankaj Kharode, Burzin Mehta, Madhavi Prabhu.

Tata Sky + : Toss a coin to watch Cricket or Serials?

Men watch cricket. Women watch soaps. And when both are on Tv at the same time, its a potential world war 3.
So we send you a DM that's addressed to the man on one side and to the woman on the other. Each side convincingly written to offer you 2 solutions:
1. Take the Coin that you can toss to decide who watches TV today.
2. Choose Tata Sky+ that allows you to watch both by recording one while you wtach the other!






Client: Tata Sky +
Creative Team: Pankaj Kharode, Burzin Mehta, Madhavi Prabhu, Pushkaraj Shirke.

Oral CDx 360 campaign - RX Award of Excellence Winner.

Client: Oral CDx (Oral cancer detection tool)
Creative team: Burzin Mehta, Pushkaraj Shirke, pankaj Kharode, Mamta Jadhav, Madhavi Prabhu.

This one would actually need a long discussion to explain how it all came about. But to cut a long story short we simplified a grave task such as detecting oral cancer to one so small as SPOTTING A SPOT.
What were the results? We literally saved approximately 300 lives in the very first month of this launch.

Not surprisingly, the campaign won the RX Award of Excellence.

American Express - There's a plane in your bill! (Origami)

A bill that has origami instructions and markings to fold it up into a plane was the DM. It communicated how there's a free flight hidden in all your regular bills and expenses.



Client: American Express
Job: Direct Mailer for spending rewards
Creative team: Pushkaraj Shirke, Burzin Mehta, Mamta Jadhav, Madhavi Prabhu.

Tata Sky Member get Member Programme - The letter from Aamir Khan!

Everybody's bored of the regular member get member programmes.
Q. How do we make it intresting?
A. Send them a letter from Aamir Khan himself!
Packaged as a letter from the man himself, typed as if hand written and promising autographed goodies from the super star, this MGM programme got results rolling in!



Creative team: Pushkaraj Shirke, Burzin Mehta, Pankaj Kharode, Madhavi Prabhu.