GOLDS GYM CALENDAR AND CAMPAIGN: Photography by Pushkaraj S Shirke

Campaign and Calendar for Golds Gym India
Photography: Pushkaraj S Shirke
Agency: Mack and Mark

Model: Rini Das
MUA: Sachin Ghankutkar

CYBEX FITNESS: Photography by Pushkaraj S Shirke

Cybex International, Inc. India, Ad Campaign Photography
Photography: Pushkaraj S Shirke
Models: 5X Mr.Punjab Puneet Sandhu Puneet Sandhu and Sharma Ketika Ketika Sharma
Location: Transfrom Fitness, Delhi
Assistant: Navjeet Inder Singh Sidhu

This is what it looks like when the country's leading fitness photographer shoots an advertising campaign for one of the best brands in the industry and two of the most camera friendly and jovial models you can ask for. 

cheers!

Mumbai | Indias First Fitness Photographer - Pushkaraj S Shirke

 - Pushkaraj S Shirke

Mumbai | Indias First Fitness Photographer - Pushkaraj S Shirke

 - Pushkaraj S Shirke

Corporate Portrait Photography: The Strongest Woman in the Business of Fitness

I love doing portraits. Shot a Corporate portrait of K11 CEO - Kalyani Capadia, the strongest woman in the business of fitness.

Here's one of the images from the shoot - absolutely unedited. Sheer Presence Captured. More important than the suit and the beauty, i wanted the fist with the veined hands to show above the bejewelled watch - it shows that she is a woman who is as strong by body as she is by will and business intellect.

A strong woman who trains in powerlifting and is an avid strength training advocate, while also running the largest academy of fitness sciences in the country - The K11 Fitness Academy & Gym and influencing the business of fitness all over the country. I guess this picture captured that. Making it one of my fav portraits of all time.

- Pushkaraj S Shirke

FITNESS PHOTOGRAPHY: ATHLETE AND TRAINER ISHAN QURESHI

MODEL : MOHD ISHAN QURESHI
PHOTOGRAPHY: PUSHKARAJ S SHIRKE
ASST: VISHAL NAIR
PROCESSING: PUSHKARAJ S SHIRKE

COPYRIGHTS: PUSHKARAJ S SHIRKE and ISHAN QURESHI

Incase you use these images for personal/commercial purposes, make sure you take prior permission and provide due credits.
ULTRA HIGH RESOLUTION images of this shoot are available for purchase.

Fitness Photography 101: Seminar at BodyPower India 2015

I recently conducted a seminar on fitness posing, prepping and photography for all the contestants of BodyPower India's NEULIFE FIT FACTOR. It was a pleasure to be able to guide ,any people of all the pros and cons of the fast booming industry that they have chosen to represent. Nothing brings me more joy than to be able to help out people who genuinely could do with a few pointers that would help them go the distance - especially when they are working themselves off for it.

Fitness modelling and photography is nothing like glamour modelling and photography to begin with. So even when experienced models and photographers try to make the switch, they often fail - and miserably so. Though many of the rules remain the same in both fields, there are key points that are distinctly diverse - such as lighting, posing, what to highlight,how much photoshopping is ethical and more.

Below are a few practice shots, unmorphed btw, that we took while the practice posing and shooting demo. I'm sure the insights provided to the contestants, many of whom are first time models and fitness spokesperson aspirants, would make a world of a difference to their performance and confidence - at the finals, in the show and in the times they have ahead in this amazing field.

Your Fitness Club: #LIVEFIT - Gym Advertising Campaign

Brand: Your Fitness Club

Advert title(s): #LIVEFIT

Advertising Agency: Pushkaraj S Shirke, Mumbai, India

Agency website: http://www.pushkarajsshirke.com

Creative Director, Copywriter and Photographer: Pushkaraj S Shirke

Art Director: Pushkaraj S Shirke

Pushkaraj S Shirke

Design: Surabhi Cholkar

Published: October 2014

Rationale:
Everyone who comes to Your Fitness Club is not an athlete or a professional bodybuilder - most of them are people like you and me, simple people with common lives, who want something more out of life - which makes it their reason to come to the gym and put in that effort to #LIVEFIT so that they can pursue their passion and live the life they want.

Ballistic Kettlebells - Fitness Photoshoot

Abhinav Malhotra
Founder of Ballistic Kettlebell Fitness Academy
India's first international kettlebell sport athleteK11 Trained in personal training, training for special populations and sports nutrition, internationally schooled in kettlebell sport in Russia and USA and a certified Crossfit L1 coach, Abhinav is a personal training expert and guide par excellence.

Had the opportunity to shoot for his branding and marketing exercises and for his manual on kettlebell training. Accomplished the task with a single shoot shit in a 3 light studio to give the hardcore, battle look that makes the founder of India's first kettlebell coaching academy look his best. http://www.ballistickettlebell.com/

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