Wine Society of India - Feel your Wines

Q. How do you explain to a casual wine drinker the finer aspects of wine? How do you take the sesual experience of wines to a reader?
A. With a direct mailer studded with wine glass patches of treated paper that feel and smell just like the wine - fruity n soft, woody and nutty, clear and sparkling and so on.

Client: Wine Society of India
Creative team: Pushkaraj Shirke, Pankaj Kharode, Burzin Mehta, Madhavi Prabhu.

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