Powerman - The 15 minute aphrodisiac

Q. How do you convey that your product is a fast action aphrodisiac to a labour class audience without actually mentioning so?
A. When in Truck ka Dhabas, think like Truck wallahs do!

Client: Powerman (15 min aphrodisiac)
Creative team: Pushkaraj Shirke, pankaj Kharode, Burzin Mehta, Madhavi Prabhu.

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