5 Fitness: Student Offer Poster

Illustration & Art direction: Pushkaraj S Shirke
Design: Rohit Bagawe
Client: 5 Fitness Club

The un-agency advertising life:
At work today, i'm indulging in some illustration for a new ad. This is where I love my work - there are no borders to it. In an agency, i always had to choose between being copy or art or production or planning - which is why i finally had to break out. Now i do all the things i good at and all the things i love - both. From writing to developing strategy to shooting to illustrating to painting to training. I get to do it all and enjoy it too 

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